Ok, today we are going to complete on your excel spread sheet, J. I have given you a few days to make sure you get this done because it is so important.
The subject today is back to email marketing and discussing some of the things that you must do for a successful email.
First, make sure you have a good title, something that will catch their attention, like Thomas Dos jumps from a 16 story window! Don't worry, I am not jumping from a window, in fact it is hard to jump from the table to the floor. Fancy would be the one to jump that far!
Next you must make the information something they will want to read, not just buy my stuff. Give them good quality information. This might be an interesting story that will relate to their business. Like 7 things you should know before buying a cat. Something catchy. Don't make it too long.
You could also use a video in your email with a great message that will help them. Be creative in what you write and write like you are writing to your sister or brother.
Make them an offer at the end. It could be a free report, an e-course or you could send them to another page that contains your offer. Ask for their contact information before providing them with the free report. Their contact information is like gold.
Once you get their information be sure to contact them on a regular basis, not just a onetime shot. As we have said, you must follow up on a regular basis. You want to be the one they think of when they need your services.
This is easy to automate using services like Constant Contact or Mail Chimp. You might want to check them out. Constant Contact is the one we use with our clients. It might be worth your time to check them out. They have lots of great information to help you.
We also want you to know that this is something that we do for you if you don't have the time or desire to do it yourself. Just contact us to find out more. For our email address just go to the home page and email my master, Pam. Her email address is at the bottom of the page. You can get there by clicking on this link or just email her direct atmailto:pam@followupmarketingexperts.com
Well Meow and Purrs for today!
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