This is a great article that I wanted to share.
Tama – the station master cat who raised over $10 million and helped save a
train line
Love this story about Tama. What a terrific thing for a cat to do! I am very proud of him!
He lives in Kinokawa City (Wakayama, Japan). He manns the train station with his friends.
This began in 2003 when a small railroad company was trying to stay in business and went into business with another railroad. As a result of the union, a small cat shelter had to go away. The lady that looked after the cats asked the president of the station to let the cats live at the station otherwise who knows what would have happened to them. He agreed.
That was when Tama became the station master. The owner saw Tama as a maneki-neko, a Japanese lucky charm in the motif of a cat and that was to bring good business. This was very successful. The press picked it up and it spread everywhere! Suddenly there was a 10% jump in people riding the train. Due to the increase in ridership and the selling of memorabilia items caused the business to make 10 million dollars!
Tama was promoted to Super Station Master and given a new window, a super cool hat and a years’ worth of cat food!
Way to go Tama!
Thinking out of the box really worked! How can your business think out of the box? When you are the same as the next guy you go nowhere. Try to think of ways to set your business apart from all the others!
Below is a picture of Tama! Super cute cat. Well, Meow and Purrs.
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