Ok, today we are going to put in all the B's. If this is getting to be a drag and you need to hire someone to do this for you, I know of two people that are fast and reasonable. Just email my master at [email protected] and tell her I sent you. She will give you the details. You can also call her at 970-587-2869.
Today, I am also going to tell you why having a customer list is important. First, most businesses do not follow up with their customers, which is why the 1% are so successful. If you have a complete list and it is on the excel spread sheet, you will be able to put it on many different servers and automate the process of communicating with your customers. We will talk about this in future emails.
My example for today is a restaurant. The restaurant has a VIP club and they collect the information about their customers, such as name, address, email, cell phone number, birthday etc. This all goes into a excel data base. With this list they can use several different companies and several different methods of communicating with their customers. They can send out emails weekly or daily about what is going on and what specials they are offering. Customers want to know what you are doing. They like your business and feel they are important when you communicate with them. The information should be informational and not just selling your services. Meow and Purrs till tomorrow.
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