Ok, many of you are looking at me and saying....I have lots of customers and information but it isn't on an excel spread sheet. I hear this all the time. So, the only way to begin is to begin. Take that list and start putting the information on an excel spread sheet. It might take you awhile to do this but it is necessary in order to use the other methods of communication with your customers. You might want to outsouce this to someone else like my friend, Whitey above. Once this is done, it is important to add any additional contacts to the list. This excel spread sheet can be imported into many different services that we will talk about in later ideas.
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