Today I want to tell you about my one and only. My one and only is my dad. He has a tradition that he thinks is pretty clever. It's really quite cute. Whenever he signs emails or letters to family members, he signs it "from your one and only" and he doesn't sign his name. He just leaves it at that. The reason he can do this is because growing up he was the one and only son to his parents. He continues to be the one and only brother to his two sisters. He's the one and only husband to my mother, his wife. And he's the one and only dad to his three children, which I'm one of. So he can very cleverly write "from your one and only" and we know who he's talking about whenever he puts that down in one of his emails.
You can take a lesson from my dad and apply it to your business. It's important to make each one of your clients feel like they are your one and only priority. As you interact with them, focus your attention on them so that they feel like there is nothing else that matters to you in the world at the moment. It may be a phone call, an email, or an in-person meeting. However the interaction takes place; focus all of your attention on them so that they feel like they are your one and only customer at that time.
I've had interactions with businesses that treat me like that. I feel like I'm the only concern they have in the world. I feel like I'm their only customer. How could they possibly be worried about anyone else? In reality, if I was their only customer, they would be well on their way out of business. I know that they have other clients that they're taking care of, but when they're interacting with me, I don't hear anything about their other clients. I don't feel like their attention is divided in any way. I feel like I am truly their one and only concern, their one and only client. All of their attention is on me and that makes me feel really special.
When I feel special like that, I want to give that business more business. I want to give them more of my money, more of my attention because I know how special they make me feel. I know how much attention they give to me.
If you're going into business relationships being a little distracted and not focusing your attention on your clients, they may get frustrated. If they feel that you're not giving them the attention that they need, they might find another business that cares about them more. If you want great client retention, make your clients feel like they are the one and only customer that you have. Your customer loyalty will increase. Everyone wants to feel special. People want to do business with the company that makes them feel that way.
Deb Brown is the founder of Touch Your Client's Heart, a client appreciation company. Touch Your Client's Heart believes the key to client retention and word of mouth referrals is as simple as client appreciation gifts, but it must be done the right way. To find out How to Make Your Clients Fall in Love With You, enter your name and email in the upper right corner at http://www.TouchYourClientsHeart.com
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