Pinterest Marketing Strategies for Becoming the Go-To Person in Your Niche | Perfecting Pinterest

Pinterest has quickly become one of the top referral-traffic sites online, making it a great social media platform for establishing your brand and growing your followers. Here are 13 Pinterest marketing strategies that will help you jumpstart your Pinterest presence.

 

1. Don’t be lazy. Take the time to completely set up your Pinterest profile, filling out all key features such as your profile name, bio, and Social Media handles. Make sure your bio includes your keywords, and be sure NOT to skip the ‘Pinterest website verification’ step.
2. Spread the love. Showcase your Pinterest activity by sharing news of your pins on your website, as well as you other social media accounts. Be sure that your Pinterest account is connected to Facebook and Twitter, and consider using IFTTT as a fun and creative alternative to connecting other platforms as well.
3. It’s called SOCIAL for a reason. Grow your connections on Pinterest by following others, then commenting, liking and repinning their pins.
4. Make it obvious. Include hashtags in your pin descriptions so others can easily find your awesome, relevant content. What’s a hashtag? #learningnewthings
5. Look who’s talking. Take a peek at who’s pinning your website content by replacing ‘YourWebsite.com’ in the following script with Your Website (I, state your name… J ) http://pinterest.com/source/YourWebsite.com/
6. Spice it up. Include fun, creative or blatant photos in all your blog posts, creating an easy way for people to pin your content. Make sure your images are linked to the page you want to lead your viewers to, and include a keyword specific description.
7. Money talks. If you are selling products on Pinterest, be sure to list your pins in the gift section by adding the prices to your pins including the dollar or euro sign. Ex. $4.99
8. Get funky with it. Create boards that highlight your products being used in creative, unconventional ways.
9. Get it here. Be the go-to person in your niche by creating curated boards that are filled with valuable, relevant, niche-specific content. Become the one-stop shop.
10. Share the load. Create “guest pinner boards” highlighting other experts in your field. Similar to ‘Guest Blogging’ this is a win-win, giving your Guest Pinner visibility to your audience, while you are exposed to theirs.
11. Singing Praise. Create a testimonials board filled with words of praise from your clients. This is also a great place to leverage videos.
12. Make it fun. Grow your brand by hosting a fun, interactive contest on Pinterest. This is a great way to expand your brand awareness and attract more followers. Insider Tip: Publish a press release about your contest and watch your engagement soar.
13. Meet and Greet. Create a ‘Staff Board’ featuring fun pics of you and your team, along with interesting facts about your staff. This is a great way to personalize your Pinterest presence.