What began as little more than a fun way of grouping photos of related items together has taken on a life of its own.
It seems to have happened overnight some time in the past year, but Pinterest is now something of a phenomenon, and not everyone can quite understand why. Does it really have more visitors than Tumblr? And did eBay purposefully pilfer its layout for its new Feed product? Quite probably.
As we saw with the rise-and-rise of Instagram, Pinterest is heralding a sort of mini-ecosystem of its own, with related third-party products and complete clones in abundance. But what all high-traffic digital platforms need is analytics, something that Pinterest doesn’t yet provide off its own back.
Here’s Pinalytics
Pinalytics is the latest social media monitoring tool in town, helping users track and evaluate content and interactions on Pinterest. While it is technically still in closed beta, TNW readers can bypass the invite-request stage now, by simply visiting this landing page.
Once in, you just have to provide a few details to set up your account…and voila.
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