If you have been considering using Pinterest for your business, here are some resources that you will find of assistance.
A webinar training programme taking place in May 2013 to help you develop more engaging Pinterest images for your content marketing plan – book your place today
Learn how to turn your Pinterest boards into PDF’s and JPEG’s so that you can refer to them offline.
Discover how you can create instructographics with your mobile phone for your Pinterest marketing
Implement these three essential tips in your Pinterest marketing
Learn how many boards you should have in your Pinterest business account
Discover three Pinterest power tips when using Pinterest for business from a super user with over 1.5 million followers
Watch a video on how to track your Pinterest statistics using Pinerly (now called Reachli)
Follow my Pinterest for business resources and training tips board on Pinterest
Find examples of organisations using Pinterest on this board
Find examples of Irish businesses using Pinterest for marketing and promoting their business on this board
If you need assistance in developing an integrated plan for your organisation you can contact me about my webinars and in-house training. I have been covering Pinterest for business in my workshops since Spring 2012 and been providing commentary to the media including the Irish Times and the Irish Tatler over the last year for their articles on the use of Pinterest as part of an integrated content marketing plan.
Access the presentation covering the ten tips to getting started using Pinterest in your business (find the presentation here on SlideShare in the event you can not access it on this page):
How To Use Pinterest For Business – 10 Steps To Get Started
In the Pinterest Training
and mentoring programmes I deliver we go in-depth into using Pinterest
for businesses and organisations as part of your content marketing
plans..
As at May 2013, Pinterest is increasing in adoption across the globe with the top five locations using Pinterest being the US, India, Canada, the UK and Australia (source Alexa.com).
Pinterest is a popular platform for sharing and curation with Pew Internet reporting that 15 per cent of online adults in the US us Pinterest.
Increasingly Pinterest is a source for inbound traffic in the US, UK and Ireland as demonstrated in the presentation.
Here are ten tips to get you started in using Pinterest in your business:
1. Before you start pinning, start with an audit of your current content – there are several parts to the audit that I undertake with my clients one important element is identifying what content has already been shared from your website to Pinterest. Slide 7 in the Pinterest for Business presentation indicates how you can check this
2. Set up your business account - if you wish to transfer your personal account into a business you can also make this change. Create your Pinterest business account here. You can also access Pinterest web analytics and resources to assist you in your Pinterest marketing from that link
3. Create boards that are relevant to your business - in my workshops I cover essential Pinterest boards to have for your business. It is important that your Pinterest marketing is effective and your content is relevant to the people you want to connect with
4. Take care with what you pin and share – unfortunately there are Spam accounts and affiliate accounts on Pinterest so take care with the content that you re-share (known as re-pinning) as that will also impact your online reputation
5. Create engaging content that will help you generate leads – visual marketing through Pinterest requires content optimised for the platform if you wish to maximise your impact. you can share photographs, infographics and instructographics. In addition you can share videos from YouTube, post podcasts hosted on SoundCloud and share your presentations from SlideShare
6. Make use of your three ‘secret boards’ – at the timine of writing this article you can have three secret boards that you can use strategically for example posting content to share with clients in meetings or even curating content that you wish to re-pin at a later time
7. Like, share and comment on content to nurture relationships – unlike Facebook and Twitter, Pinterest is not a platform that you willfind many people commenting on, however if you do this strategically you can nurture new relationships and build visibility for your organisation
8. Grow your followers through hosting competitions – Pinterest does enable you to host competitions, however please take note of their competition guidelines. If you are a larger organisation i recommend that you invest in enterprise solutions such as Curalate to help you manage your competitions
9. Connect with influencers on Pinterest just like blogger outreach – as shared in the Pinterest for Business presentation
10. Remember to integrate your Pinterest marketing – as an example you can cross post your content to your other social networks, include links to your Pinterest boards, pins and even account in your website and also include an application on your Facebook Page incorporating your Pinterest account.
Eyecatching Pins Webinar Training
As
you learn how to use Pinterest in your business you will discover how
important your images are on your website that will help you enhance
your effectiveness on Pinterest.
My good friend Melissa Taylor who has over 1.4 million followers of her content on Pinterest is leading two webinar programmes in May 2013 where she will be teaching:
- where to get beautiful photos at no cost or for little cost
- the structure, basics, and method for making eye-catching pins – pins that will get repins and click-throughs to your website
- the common mistakes people are making when creating their Pinterest images
- how to use Pinterest as a visual storyboard that serves your customers.
Note: I am promoting this event for Melissa so if you decide to purchase the programme I will receive a small referral fee. I do know Melissa personally and the quality of her training and she is a great teacher on this topic if you are a small business looking to get started using Pinterest and want to be be able to create your own images for Pinterest.
Pinterest for business photo credit Theilr
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