How many times do we hear that it is very important to find your target market? I hear this daily in articles and other places. Why do we hear this so often? It is because it is really important.
When you try to market to everyone, it is expensive and often times a waste of time. Finding your target market and then narrowing that down will not only be less work but much more profitable.
I am saying this because when I first got into marketing I tried to learn it all. It took years of my time and I came out with general knowledge about marketing. I was competing with so many people that I would never get noticed. Is this happening to you? When I realized that my niche was too broad, I narrowed it by becoming an expert in Follow Up marketing. This was better but if I narrowed my Follow Up marketing to working with just restaurants, that would be better still and I would just be concentrating on learning all I could about Follow Up marketing for restaurants.
Look at your business. What do you sell? Now start writing down the people that could use your product or knowledge.
I thought about this last night in bed. We have some friends that are in the home improvement industry. They want to focus in on people that need their services. I thought about this and came up with several niches that would narrow their search for clients and customers.
It might be people that have their grown children back home or they are caring for their parents. These people need creative ways to use their existing home to make room for everyone. They might need to finish a basement or remodel the existing rooms. But how do you find these people?
Perhaps this is too big of a niche. Perhaps they should find people that need to sell their home and need some work done to make it more sellable. Contacting real estate people might be one way to find the people that need work done on their homes before they can sell them. Drive around your areas and make a note as to who is the listing agent. Contact them to see if their client might need some help getting their house ready to sell.
What about the homes that are in foreclosure? Perhaps contacting the banks and letting them know that you would be glad to redo the home so they can sell it. It certainly would be worth a shot!
Perhaps letting interior decorators know what you do. Many times they have clients that need work done. The interior decorator can help design the project but might need someone to do the project. Let them know that you would be willing to put in a bid.
Ok, it is your turn. Look at your business and what you do and write down the people that would make good Joint Venture partners. The more you narrow your niche the easier and more lucrative it will become.
What do you mean there is no such thing as a Free Lunch? That is exactly what we are offering to any small business. We take you to lunch, listen to your situation and then give you some great marketing tips that you can use right now. Our goal is to help businesses become #1. Call us at 970-587-2869 or email us firstname.lastname@example.org we will set a time to meet. You can also sign up for our newsletter on our website athttps://www.followupmarketingexperts.com.
Out of the Colorado area? We consult by phone or by Go to Meeting. Simply call us at 970-587-2869 or email us at the address above.We love helping small businesses.
Many entrepreneurs think that in developing their small business marketing strategies, they are best off selling to the widest possible market. They are afraid to pursue a niche because they fear they'll lose business by turning away customers. The truth is that if you are not marketing to a distinct group of customers and offering them a unique solution, you will not be heard or found online.
Benefits of Niche Marketing When you market to a specific niche, you can focus your marketing resources. You understand the needs and language of your niche, so you can communicate better with them and speak directly to their situation.
By focusing on a niche, you become an expert at providing your service or product. And as an expert, you command higher fees and leverage your efforts to create multiple streams of income.
Above all, when you target a niche, you can differentiate yourself. You significantly reduce your competition and create a distinctive personal brand.
Niche Definition There are many definitions of niche and target market, and the two are often used interchangeably. But there is an important distinction.
A target market is the group of people most likely to buy your product or service. They are the people to whom your product is being marketed
A niche adds another dimension. A niche combines your target market (WHO) with the solution you are providing (WHAT). When you combine your "what" with your "who", you have your niche.
Niche = target market (who) + the problem you are solving/need you are fulfilling (what)
The key to understanding niche marketing is realizing that people don't buy a service or product, they buy a solution. That solution can help them solve a problem or achieve a goal. Being a solution provider is critical for good relationship marketing. When you become the solution provider for your target market, you are a winner.
How to Find Your Niche To identify your niche, is it best to start with your "who" or your "what"?
You can go either way, but in many cases, it is best to start with YOU.
You can't be great at everything, but there is an area in which you have something special to offer -- a unique skill or perspective or approach. What is unique about you and what you have to offer? What are your passions, skills, interests and expertise?
Once you have identified that, think about who wants what you have to offer. There has to be synchronicity between what you have to offer and what your target market wants. When you find that connection, you can identify your niche.
Remember, there is only one YOU, and you will ultimately attract those who find you compelling. Be true to yourself and you have the ability to help other people in ways that nobody else can.
Cindy Schulson is a small business and attraction marketing coach. She helps solo entrepreneurs identify and attract their ideal niche so they can market themselves effectively and authentically. Get your free copy of her report "Ten Steps to Finding and Attracting Your Ideal Niche" at Attract Your Niche