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you have to think outside the box to find great marketing ideas. You
can’t just look at what other insurance agents are doing (unless you
just want to be like every other insurance agent in town).
That’s one thing I love about Pinterest. There are millions of great ideas just waiting to be found!
Here’s a great one that I recently shared on my Facebook page.
Do you have a referral program? Most of you do. You probably send
out a small gift card for Starbucks or gas. What about packaging it up
in a unique way to give the gift a little more weight? Rather than just
stuffing a card in an envelope!
I saw this on Pinterest as a gift for a friend idea, but it would be
perfect for an insurance referral program too. You can see the whole
post and pictures by clicking here.
What about these “thank you” ideas? These were made more as gifts
for teachers, but who says you can’t take the same concept and do a new
client welcome or a renewal thank you? (Original post here.) Even if you’re not very creative, I bet someone in your office is!
I like this one too! Think how many ways you could change this up
into something for you agency without spending hardly anything! (Original post here.)
Your company will tell you to spend, spend, spend. But you can still create a strong, successful agency without draining your bank account and sending out hundreds of postcards (that don’t seem to get you any business!) You won’t see expensive TV ads or Newspaper inserts here... Start implementing these items TODAY. • Follow up with all prospects in less than 24 hours (the faster the better). • Write down what makes you different from the agent down the street. • Who is your ideal client? A family, a high risk driver, good credit, bad credit? • Have a professional Facebook Agency page. • Join a local networking group (check out BNI or your local Chamber of Commerce) • Start a workshop for 1st time homebuyers. • Network at local apartment complexes for Renters Insurance quotes. • Post on your Facebook page DAILY. Make it conversational and not all about boring insurance....(use our Agency Growth Subscription to have it done for you). • Start speaking for local organizations! Topic - How To Save Money On Insurance... Created by Robyn Sharp - Insurance Marketing Expert; Mega Agency Marketing; (682)224-2786; www.robynsharp.com • Carry your business cards everywhere! • Winback! Do regular marketing to past clients to get them back. “Rates have changed, can we quote you again?” • Create a website that generates quotes (not just a boring branded site from your company.) • Create a simple Referral Rewards program. • Send birthday cards to your clients. • Follow up with every client after a claim report. Be their advocate and make sure they are getting taken care of during the claims process. • How can you give your clients more value than they expect? • Cluster your appointments so you have more time for marketing. • Do an annual campaign for Life Insurance in the fall to families with young children. • Understand that selling insurance is NOT your purpose. Marketing your agency, bringing in more prospects, and getting quotes is your purpose! Train staff to handle the details so you can make the business more profitable. • Where have your best clients come from? • Use technology! Make contacting your agency simple for your clients. • Keep a “Hot List” for easy follow up with current prospects. • Ask your circle of contacts for referrals. • Get testimonials when a client is happy! Created by Robyn Sharp - Insurance Marketing Expert; Mega Agency Marketing; (682)224-2786; www.robynsharp.com • Take lots of photos. Use them on your website, social media, brochures, everywhere. Show your personality. • Don’t just “sell” a client, show them how you solve a problem. • Tell everyone you meet what you do. • Sponsor a local charity and give $1 for every new “Like” on your Facebook page. • Team up with others who share the same clients - Realtors, Mortgage Lenders, etc. • Strive for 100% referral based business! • Make your office efficient, create systems for everything. • Delegate mundane tasks to your staff. Focus on your strengths. • Use scripts for everything from answering the phone, quoting a policy, to making an endorsement. • Break the rules - be open at different times, give out a cell phone number, be different! • Get on boards, get involved in the community, be everywhere. • Prioritize - only work on things that make MONEY during your work hours. • Celebrate each sale! Ring a bell, cheer, get your team excited (after the customer leaves of course ;) • Ask for suggestions from your clients. Accept criticism and always keep improving. • Be an expert. Created by Robyn Sharp - Insurance Marketing Expert; Mega Agency Marketing; (682)224-2786; www.robynsharp.com • Be picky with who you choose to work on your team. Monitor, coach, and consistently work to improve their skills. • Make press contacts - when there is a story about insurance, you want them to call you as an expert. • Have a great email signature with links to your Facebook profile and website. • Have a monthly marketing plan. • Write handwritten thank you notes. • Keep a spreadsheet with all news sales and where they came from (Walk In, Referral, Yellow Pages, Internet, etc) • Plan at least 3 personal lunches, breakfasts, or coffees each week to get your name out. • Make a list of local organizations that need speakers. (Rotary, Chamber, Lions Club, etc) • Remember, people don’t want to understand insurance. They want to trust that you’ll take care of it for them. • Write your goals down where they are visible for your entire team, every day. Review regularly your progress. • Do a semi-annual marketing campaign to clients who need a Personal Umbrella. (High net worth, multi-line, etc) • Role play closing the sale with your team members. • Check the newspaper or Meetup.com for local groups that meet on a regular basis. Try them out! • Send a monthly email newsletter using a system like Constant Contact (SharpMediaTouch.com). Created by Robyn Sharp - Insurance Marketing Expert; Mega Agency Marketing; (682)224-2786; www.robynsharp.com • Do an annual review for all clients to review their coverage and look for discounts. • Surprise clients with a special extra when they show up for an appointment. (Free car wash?) • Do a regular marketing campaign to monoline clients - postcards, email, phone call. • Do regular employee reviews twice a year. • Host a free seminar for your clients - retirement planning, financial planning for new parents, etc. • Do a Flood Campaign to clients in flood zones before spring storms hit. Start implementing and making progress today! The more you do, the more results you will see. Marketing doesn’t have to be expensive to be effective, it just has to be consistent. Need help figuring out HOW to do this stuff? Go to www.robynsharp.com to to learn more about our Agency Growth Subscription for ONLY $57. Plus check out my blog for more free tips and training! Created by Robyn Sharp - Insurance Marketing Expert; Mega Agency Marketing; (682)224-2786; www.robynsharp.com