Today is K day! That means putting all the names with K into an excel spread sheet. Don't forget to do several spread sheets depending on the person. Customers in one, prospects in another, lost clients etc.
Ok, today we are going to discuss who should do an email newsletter. Not all businesses should do this type of emailing. Look at your business and think about what you could put into an informational newsletter that they would like to know about. The one I love to read is from Full Circle Vet Clinic. They always let my masters know about things that will help us. I always read it too. Great, useful information. However, it wouldn't really be a good idea for some of our other clients. Restaurants need to send things more often regarding specials, events, etc. So you need to think about your business and which email technique will work for you. If you need help deciding, just email my master at mailto:email@example.com
She just loves giving free advice to small businesses.
Try to keep to one subject. Like with Full Circle, they just have information that is important for Pet Owners to know. It is like this email, it is on email marketing and information that is important to know.
Think of your business and see what would be important information for your clients.
Make sure it is 90% educational and 10% promotional. If all you do is send them information about buy, buy, buy they will not read your email. Give them useful information and they will look forward to receiving it.
One restaurant in Loveland always sends out an email on Monday with their weekly specials. I always pull it up to see what they have.
Enough for one day. Meow and Purrs.