So you have me again for another article. I think today is K day. Just get out that list and put in the K's!
Last time we talked about the importance of direct mail in your marketing. Today I am going to talk about your business card. Look at it carefully and see if it has a call to action. A reason for someone to call you. It could be a special report, eBook but something to get them to contact you or visit your website.
Also be sure you have all your information on the card and that people can read it. Put information on the back about what you do. It is also important to have your picture on the card so they can relate to you. Be sure you have your website, phone number, email address, address, and social media information.
The back could have more detailed information about what you do plus that special report that they can get. One that I just got was for a free seminar on cat health and behavior and two free office visits! What a deal!
Also, when you go to events, don't just hand out your card to everyone. You should give it to just the people that ask for a card and be sure to ask for theirs. Again put information about that person on the back of the card and then Follow Up with them very soon after the event. We all get business cards that just sit there. Not a good idea.
Off to check on Thomas Dos. Meow and Purrs till later.